Protocol Snow

A Bathing Ape print collection (e-mooks and books)

with 10 comments

Although my A Bathing Ape collection is rather modest, especially compared to some diehard fans, my Bape posts so far have been well received so let’s continue! Today’s update strays from clothing into the world of print publications.

A Bathing Ape Bape e-mook Japanese catalog

The e-mook is a Japanese concept that hasn’t seemed to catch fire outside of Asia. Half catalog, half magazine, e-mooks are promotional material dedicated to specific fashion labels that highlight clothing and goods from the upcoming season. They also contain articles about the company and pictorials of models and celebrity customers. Average price for an e-mook is $20. Seems strange to pay for advertising, but the hook for many collectors is the exclusive gift included with each e-mook.

Starting in 2005, Bape has published a quarterly e-mook. It is borderline impossible to track down the older gifts on the aftermarket so I didn’t even bother, but I recently finally completed my collection of the print material.

Typical e-mook gifts include tote bags, small backpacks, pencil cases, cheap plastic watches and other miscellaneous goodies of variable utility.

A Bathing Ape Bape e-mook Japanese catalog clock

This is a sweet desk clock from the Bape 2009 spring collection e-mook.

A Bathing Ape Bape e-mook Japanese catalog tote bag

A Bathing Ape Bape e-mook Japanese catalog tote bag

Handy tote bag from 2010 autumn collection e-mook. I’ve started using this when buying groceries in an effort to be more eco-friendly.

A Bathing Ape Bape e-mook Japanese catalog shark hoodies

A Bathing Ape Bape e-mook Japanese catalog roadsta

A Bathing Ape Bape e-mook Japanese catalog models

Here’s a few sample pages. I find e-mooks to be much more interesting than the gifts. They’re fun to flip through, particularly when looking at old e-mooks to check out designs and merchandise from the company’s past.

A Bathing Ape Bape Japanese catalog style manual

I picked up these style manuals purely for collector purposes. Each manual is only about 10 pages, and scans for all of them are readily found online, but I liked the thick cardboard stock of the pages.

A Bathing Ape Bape Japanese book wonderwall Masamichi Katayama

These are a couple nice coffee table books related to A Bathing Ape. Book on the left is a pictorial journey through the history of the company, showing marquee designs and special limited productions.

A Bathing Ape Bape Japanese catalog

A Bathing Ape Bape Japanese catalog Xbox Nintendo DS Baby Milo limited

The Baby Milo Nintendo DS was a hot item in Japan. Although the retail price was a reasonable 16800 yen, limited quantities and gigantic lines meant that interested parties most likely had to resort to the aftermarket where asking prices were easily double that.

A Bathing Ape Bape Japanese wonderwall Masamichi Katayama stores

A Bathing Ape Bape Japanese wonderwall Masamichi Katayama stores

The 2nd book “Wonderwall: Masamichi Katayama Projects No. 2” showcases the mastermind who designs interior and retail spaces for all of Bape’s stores. I’ve been to 6 Bape locations and nearly all of them are spectacularly stylish. Every Bape fan should especially try to visit the stores in Asia, as they are substantially more impressive than the American and European locations. It’s too bad store employees vigilantly stop customers from filming because I would love to watch nice Youtube videos of the stores.

Due to popular demand, I have compiled all my Bape posts into a dedicated page for easier viewing. I’m getting close to covering my entire collection. Just T-shirts and a few miscellaneous pieces left and that’s all, folks!

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Written by Protocol Snow

September 10th, 2010 at 6:05 pm

Posted in Pick-ups

  • Ken

    that's a lot of bape!

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  • Joe

    I was wondering if anyone knew the name or where to get a bape item i found on their website a month or so ago? it's not on there anymore and i can't seem to locate it with my searches.

    It was basically a striped knit sweater in different colours, i was looking for the blue with white one, it looks similar to the sailor clothes in fashion recently.

    If you know the name or where to find this bathing ape item please email me:

    Thank you so much!

    • Protocol Snow

      Hrm… that doesn't sound familiar to me. You can try going onto and asking in the forums. Someone should know.

  • brandon shigeta

    interesting to see that you've removed the gift items from each of the mooks. they take up way too much room on a shelf otherwise.

    i'm also starting to post my rare bape books (pre mook and rizzoli days). maybe you can expand your list of print materials to collect…

    • Protocol Snow

      Those are some true treasures! Thanks for sharing.

  • Cleo

    I have never watched a Dragonball Z episode yet I own all of the Dragonball Z watches that were issued in Hongkong for about US$70 at the time. I feel terrible that I bought them and looking at the above photos reminded me of the purchase. Were the promo items worth paying for the magalogue? That stuff looks like the no name no logo clothes on that supply sports teams and unionized workers.

    • Protocol Snow

      Yes it was worth it, because I didn't buy the e-mooks for the promo items.

  • Chris Pantapas

    Would you be interesting in sending me pics of the bape catalog with the fire camo? Not too sure what season, maybe 09 but I would be willing to PayPal some money for your troubles.