Protocol Snow

e.via – Korean rapper debut

with 4 comments

The Korean music industry has been dominated by girl groups lately: SNSD (my favorite), Kara, 2NE1, Brown Eyed Girls, the list goes on and on. Which is why e.via’s debut a couple months ago has been so refreshing. At first glance she looks like a typical cute innocent singer, but she’s actually been an underground rapper for years and just recently released her first CD.

I first heard of e.via because in her album she had a collaboration with Sori, another promising 2009 rookie who I like. The song they produced is called “Diary” and has a smooth, ethereal flow. (I missed out on writing about Sori because she debuted during my blogging hiatus, but check out her catchy “Real Lips” music video and a sexy dance to “What a Feeling”.)

Korean rapper Kpop e.via debut cute singer piano

e.via’s debut didn’t begin smoothly as she was promptly banned for vulgar and provocative lyrics by one of the major Korean TV networks. I don’t know what stopped her from trying to perform on the other big music programs, but getting banned most likely was a publicity stunt. What’s so interesting about e.via is that she looks like any other super cute, “I’ve never kissed a boy before” K-pop girl, but then she opens her mouth and starts spitting crazy lyrics. The clash between her image and music style is original and makes her completely awesome.

Korean rapper Kpop e.via debut cute singer piano

Most of her promotional material depict her in cutesy poses and outfits, which given her music is an intentionally sarcastic and ironic gesture. Her funny second music video was released recently. The first minute has her hopping around making classic Asian poses, then she launches into her “Hey!” song. I actually don’t like the music video because the jerky editing makes me nauseous and she makes too many “tough girl” arm gestures (nor do I like the song itself for that matter). But her rapid succession of poses is hilarious.

Korean rapper Kpop e.via debut cute singer piano

e.via has in the past couple weeks finally performed on a couple broadcasted events. Check out her first TV performance. I hardly listen to rap at all so true rap aficionados might disagree, but to me she seems like a legitimately good rapper — go about a minute into each performance to watch her rev up to speed. A lot of Korean girl groups have a token rapper, but none of them can touch e.via in terms of speed and flow.

Here’s hoping she appears on some HD performances soon. I think e.via has lots of potential and would love to see her work with Epik High or Outsider, one of the fastest rappers in the world.

Korean rapper Kpop e.via debut cute singer piano

Korean rapper Kpop e.via debut cute singer piano

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Written by Protocol Snow

August 28th, 2009 at 12:19 pm

Posted in Music

  • Cutkillavince

    Thx for this post, I will try to find more about e.via ;)

  • ramyeon

    oh i love e.via and i do adree with you, that she is an awesome rapper and that she does look really cute and i was really impressed when i saw how fast she can rap Ö_Ö
    oh i hope she will make more and more tracks <3 :’D but those gesture did bothered me too xD i thought that she would do a freestyle dance or something like that …xD

  • Cup_buter

    thanks for this post e.via looks like a cool band


    she is cute