Protocol Snow

It is so great to finally be back in my apartment and sleep in my own bed after three weeks of wandering around Europe and the USA East Coast. I love the adventure of traveling and the escape from responsibility, but the many flight delays and general logistical annoyances were wearing me down so I’m happy to be home.

I’ll be posting travel photos soon, but I’ve spent the entire day going grocery shopping and trying to catch up on everything I missed in my RSS reader over the past few weeks. For instance, in the time I was gone, SNSD (aka Girls’ Generation, my current favorite K-pop group) had announced, promoted, and released their latest mini-album. I didn’t like SNSD’s music until their “Gee” mini-album came out early January 2009. “Gee” is the single most addictive pop song I’ve ever heard and it instantly became a phenomenon, shattering records in South Korea and attracting new SNSD fans the world over.

There were rumors that SNSD would be making a comeback this summer after stopping “Gee” promotions a few months ago, and while I was in Europe, they revealed their new military concept for the next mini-album. I loved it instantly when I saw it. HOT!

The featured song “Tell Me Your Wish” isn’t as perfect and catchy as “Gee”, but I like it. Click the link to see the music video and be wowed at their legs. Whoever designed the choreography and costumes are geniuses. I’m always on the fence about Korean celebrities and their plastic-surgery good looks, but you can’t manufacture those kinds of legs!

I was browsing through the Soompi forums to see what others thought and came across a cool post showing the different SNSD concepts over their career.

2007 - Into the New World

2007 - Girls’ Generation

2008 - Kissing You

2008 - Baby Baby

2009 - Gee

2009 - Genie

I love this concept, the girls are looking amazing and they will be conquering their competition with military power. “Gee” was only the beginning.

UPDATE (1.24.2010):

2010 - Oh!

SNSD’s 2nd album concept has been revealed. I’m not a big fan of this one. The retro / gypsy look is awkward on them and is a step backwards from the modern/edgy direction I thought they were going. However, it totally doesn’t match the style of the music video teaser so perhaps this is a red herring. We shall see in the next couple days…

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