Halo 3 mania is reaching, well, maniac proportions. Accompanying the enormous promotional campaign is the website of the Halo 3 “Believe” diorama that was used to film the TV commercial. This diorama isn’t like those shoe box projects you did in elementary school. No, it’s a work of art that requires a warehouse to house it. The site allows you to embark on a guided tour of the diorama, hovering alongside a diving Banshee, twisting around a Scorpion tank in mid-fire, soaking in the scale of a pivotal battle frozen in time and preserved for history. Definitely check out the site, it’s among the most impressive advertising vehicles I’ve seen.
I love Penny-Arcade’s strip today on the Halo 3 marketing blitz. I actually remembered to look for the Halo 3 drinks while grocery shopping the other day, but they were nowhere to be found. They couldn’t have been sold out, right?!
Speaking of Penny-Arcade, I’ve come to appreciate Tycho’s regular posts, but I used to be annoyed reading his intentionally wordy and obfuscated prose. In fact, I had what I thought was an amusing joke: after taking the MCAT, I would thank Penny-Arcade for my verbal score on what was then my GameDaily blog. The idea was that after reading Tycho’s writing, no verbal passage on the MCAT seemed intimidating. Of course, I didn’t perform as well as I hoped I would (especially since I had literally aced the SAT), so I didn’t have the heart to make the joke. Which just goes to show: don’t plan ahead for the punchline. Lesson learned.